Innovation management – working today on the packaging of tomorrow
To remain the market leader in the face of global competition, you have to proactively embrace trends and plan innovations strategically. ALPLA has initiated numerous innovation management activities in recent years and has established a vibrant culture of innovation.
ALPLA’s innovation team analyses trends and considers the needs and future requirements of the customers and consumers, drawing among other things on the expertise of international trend scouts in the process. It collaborates not only interdisciplinarily, but also within an international network thanks to ALPLA’s global presence. Regional teams observe changes in consumer behaviour, demographic and societal developments and changes in the law, and share their experience with one another. The innovation team coordinates this network and the exchange of knowledge. In 2018, the team used the results to draw up an innovation road map and identify strategic focal areas. The road map approved by the Board of Management comprises all the topics that ALPLA will address over the next few years.